Jägermeister is one of the most well-known alcoholic drinks in the world. It's most certainly the best-known herbal liquor, a so-called digestif. It's produced by the German company Mast-Jägermeister SE, a private company founded in 1878 and located in Wolfenbüttel. The liquor was first brought to market in 1935 and today is available in almost any bar, in more than 70 countries in the world. A popular drink mixture is Jägermeister + Red Bull and for example dropping a shot glass of Jägermeister into a glass of Red Bull is called a Jägerbomb. However, it's most often served straight, and preferrably ice cold. Jägermeister's ingredients include 56 herbs, fruits, roots, and spices, including citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries, and ginseng.
Taste: As one would expect the drink is dominated by a intricate mixture of herbal aromas. Compared to other herbal liquors, Jägermeister is remarkably sweeter and less bitter. However, the bitterness of the herbs is still present and the ice-cold serving is recommended to reduce the stingy quality of the liquor. The herbal bitterness is followed by the sweetness and the drink finishes with a warm alcohol feel and a combination of the sting of alcohol and the herbs.
Overall, Jägermeister is a quality liquor deserving its fame. Compared to other herbal liquors, it's considerably easier to drink (read less bitter) and this explains why Jägermeister out of all the herbal liquors has achieved such worldwide fame. I'm not a huge fan of these bitter herbal liquors, but I have to give credit to something that deserves it.
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